When Can, Care, and Do come together, something interesting happens: trust is formed. 

Across regions, cultures, and languages, trust is a common currency - the connective tissue that makes all positive action possible. In Trust, Jim Massey lays out the case for why all progress depends on trust - the basis of successful selves, teams, and systems.

  • “Trust in Action is an essential guide for leaders who want to contribute to building a more inclusive and just society, yet don’t know where to begin.”

    Jennifer Brown

    Award-Winning Entrepreneur, DEI Consultant, Speaker, Author

  • “This book is a game-changer for business leaders. Jim is a masterful storyteller and will help you connect the dots.”

    Mark Perera

    CEO of Vizibl; Founder of Procurement Leaders

  • “Trust in Action is a powerful call to action. Jim helps readers understand the critical role trust plays in addressing our challenges—including protecting the planet.”

    Matt Hill

    Founder and Chief Environmental Optimist, One Tree Planted

About Jim Massey

In a time when many are rapidly losing trust in our institutions – whether in government, society, or finance – it’s more critical than ever that leaders cultivate their ability to build trust. 

Jim Massey is a recognized thought leader, speaker, and author with unique insights to share on how trust forms the foundation for getting things done and making progress on the world’s toughest problems.